赞助标识位置影响赞助品牌形象机理探讨——基于赞助广告的实验检验
杨洋, 邱一崎, 胡吉恒, 钟方瑜
The Mechanism of Sponsorship Signage Position's Impact on Sponsor Brand Image: An Experimental Study Based on Sponsorship Advertising
YANG Yang, QIU Yi-qi, HU Ji-heng, ZHONG Fang-yu
中央财经大学学报
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2022, (5): 120
-128
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