
虚拟品牌社区质量影响消费者品牌幸福感机理探究——中介路径及其边界条件实证检验
沈鹏熠, 万德敏, 吴佳琦
中央财经大学学报 ›› 2022, Vol. 0 ›› Issue (7) : 100-114.
虚拟品牌社区质量影响消费者品牌幸福感机理探究——中介路径及其边界条件实证检验
The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions
虚拟品牌社区质量 / 品牌幸福感 / 心流体验 / 品牌卷入度 / 自我一致性 {{custom_keyword}} /
Virtual brand community quality / Brand well-being / Flow experience / Brand involvement / Self-consistency {{custom_keyword}} /
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