Research on Consumers' Online Personalization Intention: An Integration Model Based on UGT and TAM

ZHEN Jie, YAN Jian-yuan, QIU Han-guang

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (2) : 99-108.

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Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (2) : 99-108.

Research on Consumers' Online Personalization Intention: An Integration Model Based on UGT and TAM

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2018, 0(2): 99-108

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