Examining the Moderating Effects of Cultural Orientation on Review Valence Mechanisms in Consumers' Purchase Decision: From Questionnaires and a Series of Online and Offline Situational Experiments Revealing Inconsistent Multi-source Review Variances

SUN Guohui, ZHAO Yang

Journal of Central University of Finance & Economics ›› 2025, Vol. 0 ›› Issue (6) : 129-147.

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PDF(4978 KB)
Journal of Central University of Finance & Economics ›› 2025, Vol. 0 ›› Issue (6) : 129-147.

Examining the Moderating Effects of Cultural Orientation on Review Valence Mechanisms in Consumers' Purchase Decision: From Questionnaires and a Series of Online and Offline Situational Experiments Revealing Inconsistent Multi-source Review Variances

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 0(6): 129-147

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