How Multimodal Data Shapes Marketing Research: A Review and Research Agenda

WANG Yi, FAN Qingjunyue, ZENG Aoyu

Journal of Central University of Finance & Economics ›› 2025, Vol. 0 ›› Issue (11) : 124-142.

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PDF(4190 KB)
Journal of Central University of Finance & Economics ›› 2025, Vol. 0 ›› Issue (11) : 124-142.

How Multimodal Data Shapes Marketing Research: A Review and Research Agenda

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2025, 0(11): 124-142

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