The Influencing Mechanism of Brand Tweets on User Engagement on Social Media Platforms:An Empirical Test Based on Image Data and Text Data

WANG Yi, ZENG Ao-yu, Zhu Rui

Journal of Central University of Finance & Economics ›› 2024, Vol. 0 ›› Issue (12) : 118-128.

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Journal of Central University of Finance & Economics ›› 2024, Vol. 0 ›› Issue (12) : 118-128.

The Influencing Mechanism of Brand Tweets on User Engagement on Social Media Platforms:An Empirical Test Based on Image Data and Text Data

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2024, 0(12): 118-128

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