Implementation Mechanism of Omni-channel Integration of Bricks-and-mortar Retail Enterprises from the Perspective of TOE Theory:Empirical Test Based on Structural Equation Modeling and Bootstrap Method

SHEN Peng-yi, WAN De-min, LI Jin-xiong, LI Dong-wei

Journal of Central University of Finance & Economics ›› 2023, Vol. 0 ›› Issue (7) : 100-112.

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Journal of Central University of Finance & Economics ›› 2023, Vol. 0 ›› Issue (7) : 100-112.

Implementation Mechanism of Omni-channel Integration of Bricks-and-mortar Retail Enterprises from the Perspective of TOE Theory:Empirical Test Based on Structural Equation Modeling and Bootstrap Method

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2023, 0(7): 100-112

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