
A Research on the Impact Mechanism of Social Support on Customer Creativity in Online Brand Community
FAN Jun, FAN Xiao-wei
Journal of Central University of Finance & Economics ›› 2023, Vol. 0 ›› Issue (5) : 119-128.
A Research on the Impact Mechanism of Social Support on Customer Creativity in Online Brand Community
Online brand community / Social support / Psychological empowerment / Innovation passion / Customer creativity {{custom_keyword}} /
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