The Influencing Mechanism of Interactive Route on Consumers' Participation Willingness of Virtual CSR Value Co-creation
WU Zheng-xiang, GUO Ting-ting
Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (8) : 119-128.
The Influencing Mechanism of Interactive Route on Consumers' Participation Willingness of Virtual CSR Value Co-creation
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