The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions
SHEN Peng-yi, WAN De-min, WU Jia-qi
Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (7) : 100-114.
The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions
{{custom_ref.label}} |
{{custom_citation.content}}
{{custom_citation.annotation}}
|
/
〈 | 〉 |