The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions

SHEN Peng-yi, WAN De-min, WU Jia-qi

Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (7) : 100-114.

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PDF(1283 KB)
Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (7) : 100-114.

The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 0(7): 100-114

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