PDF(1283 KB)
The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions
SHEN Peng-yi, WAN De-min, WU Jia-qi
Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (7) : 100-114.
PDF(1283 KB)
PDF(1283 KB)
The Influence Mechanism of Virtual Brand Community Quality on the Consumer's Sense of Brand Well-being: Empirical Test of Mediating Path and Its Boundary Conditions
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