The Mechanism of Sponsorship Signage Position's Impact on Sponsor Brand Image: An Experimental Study Based on Sponsorship Advertising

YANG Yang, QIU Yi-qi, HU Ji-heng, ZHONG Fang-yu

Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (5) : 120-128.

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Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (5) : 120-128.

The Mechanism of Sponsorship Signage Position's Impact on Sponsor Brand Image: An Experimental Study Based on Sponsorship Advertising

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 0(5): 120-128

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