Research on the Influence Mechanism of Big Data Analytics Capabilities on Manufacturing Firms&apos; Servitization Performance

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Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (2) : 116-128.

Research on the Influence Mechanism of Big Data Analytics Capabilities on Manufacturing Firms' Servitization Performance

FENG Wen-na, MA Jia-qi

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Abstract

The mechanism of big data analytics capabilities improving the servitization performance of manufacturing enterprises is that the application of big data analysis capabilities can reduce the cost of value co-creation while enabling customers to obtain more value.By using questionnaire survey,321 manufacturing enterprises selected.This research try to use SEM to verify the positive impact of big data analytics technology capability,big data analytics management capability and big data analytics talent capability on the servitization performance,and try to find the moderator effect by investigating IT-business strategic alignment.The study proves the positive impact of big data analytics capabilities on the servitization performance of manufacturing enterprises and the positive moderating effect of IT-business strategic alignment.Further heterogeneity analysis shows that the direct effect of big data analytics capabilities on the servitization performance of manufacturing enterprises and the moderator effect of IT-business strategic alignment are not affected by IT investment priorities and IT role.This research explores the mechanism of big data analytics capabilities affecting the servitization performance of manufacturing enterprises,and the conclusions drawn expand the research margins of digital economy and value co-creation theory,enrich the existing literature in the field of servitization,and provides a theoretical basis for manufacturing enterprises to promote servitization through digitalization.

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Big data analytics capability / Servitization performance / IT-business strategic alignment / Value co-creation

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FENG Wen-na, MA Jia-qi. Research on the Influence Mechanism of Big Data Analytics Capabilities on Manufacturing Firms' Servitization Performance[J]. Journal of Central University of Finance & Economics, 2022, 0(2): 116-128

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