Understanding the Mediating Mechanism of Consumers' Product Authenticity Perception on Attitudinal Ambivalence:Heterogeneous Moderating Effects of Iconic and Indexical Marketing Strategies

LIAN Yi-zhen, LI Xue-xin, SHEN Hui

Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (12) : 111-122.

PDF(1456 KB)
PDF(1456 KB)
Journal of Central University of Finance & Economics ›› 2022, Vol. 0 ›› Issue (12) : 111-122.

Understanding the Mediating Mechanism of Consumers' Product Authenticity Perception on Attitudinal Ambivalence:Heterogeneous Moderating Effects of Iconic and Indexical Marketing Strategies

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2022, 0(12): 111-122

References

List( Publishing order | Descend order by publishing year | Descend order by cited within ) Chart analysis

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1456 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉