The Influencing Mechanism of Time-honored Brand Story Theme on Brand Attitude

WANG De-sheng, YANG Zhi-hao, HAN Jie

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (9) : 88-99.

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PDF(1132 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (9) : 88-99.

The Influencing Mechanism of Time-honored Brand Story Theme on Brand Attitude

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(9): 88-99

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