PDF(1210 KB)
The Research on Influencing Mechanism of Factors and Types of User Experience on Brand Equity:An Empirical Study of User Experience Data from the “User Enterprise” NIO
YANG Yi-weng, DING Meng-yue, JI Xue-hong
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (7) : 116-128.
PDF(1210 KB)
PDF(1210 KB)
The Research on Influencing Mechanism of Factors and Types of User Experience on Brand Equity:An Empirical Study of User Experience Data from the “User Enterprise” NIO
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