The Influence Mechanism of Omni-channel Retail Experience Value Co-creation Behavior on Brand Equity

SHEN Peng-yi, WAN De-min, LU Chun-hong

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (6) : 104-117.

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PDF(1769 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (6) : 104-117.

The Influence Mechanism of Omni-channel Retail Experience Value Co-creation Behavior on Brand Equity

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(6): 104-117

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