The Research on the Influence of Customer Geographic Distance on Corporate Innovation Input and Output

LIU Jing, LI Xiao-yan, YAN Hua-hong

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (5) : 118-128.

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PDF(1141 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (5) : 118-128.

The Research on the Influence of Customer Geographic Distance on Corporate Innovation Input and Output

  • LIU Jing, LI Xiao-yan, YAN Hua-hong
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Abstract

Customer demand is an important factor affecting corporate innovation.Customers in different regions often have different demands due to geographic variation.In order to meet different needs,there are objectively differences in input and output.In addition,corporate innovation input and output are affected by different demands due to different geographic distances of customers.Taking Chinese A-share listed companies from 2007 to 2018 as samples,we use python to obtain the top five customers' geographic locations,and we exploit both OLS model and Poisson model to empirically analyze the impact of customer geographic distance on corporate R&D investment and innovation output.In addition,we subdivide innovation into substantive innovation and strategic innovation to explore the role of customer geographic distance in corporate innovation output.Results show that the farther the customers are,the more the innovation input is,but the less the innovation output is.Regardless of the substantive innovation or strategic innovation,customer geographic distance always has adverse consequences.Further,we find that the negative correlation between customer geographic distance and corporate innovation output only appears in companies with high degree of financial constraint,poor quality of internal control and low index of its province's legal environment.This study investigates the relationship between customer and corporate innovation from the perspective of geographic distance,which could enrich the research on corporate innovation based on customer concentration and cultural diversity.Besides,findings of this paper might shed light on customer management and corporate innovation strategies.

Key words

Customers' geographic distance / Innovation input / Innovation output / Customer management

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LIU Jing, LI Xiao-yan, YAN Hua-hong. The Research on the Influence of Customer Geographic Distance on Corporate Innovation Input and Output[J]. Journal of Central University of Finance & Economics, 2021, 0(5): 118-128

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