The Impact of Brand Logo Boundary on Consumer's Innovation Evaluation: From the Perspective of Embodied Cognition and Spatial Metaphor

WANG Yi, LIU Jia

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (5) : 109-117.

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PDF(1462 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (5) : 109-117.

The Impact of Brand Logo Boundary on Consumer's Innovation Evaluation: From the Perspective of Embodied Cognition and Spatial Metaphor

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(5): 109-117

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