The Research on the Influence Mechanism of Interpretation Strategy Selection Based on Co-branding Type on Consumer Evaluation of New Product

SUN Guo-hui, LIU Pei

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (4) : 93-100.

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PDF(1149 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (4) : 93-100.

The Research on the Influence Mechanism of Interpretation Strategy Selection Based on Co-branding Type on Consumer Evaluation of New Product

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(4): 93-100

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