The Influence Mechanism of Web Celebrity Live Broadcast on Consumers' Brand Attitude

YANG Nan

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (2) : 118-128.

PDF(1048 KB)
PDF(1048 KB)
Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (2) : 118-128.

The Influence Mechanism of Web Celebrity Live Broadcast on Consumers' Brand Attitude

    {{javascript:window.custom_author_en_index=0;}}
  • {{article.zuoZhe_EN}}
Author information +
History +

HeighLight

{{article.keyPoints_en}}

Abstract

{{article.zhaiyao_en}}

Key words

QR code of this article

Cite this article

EndNote

Ris (Procite)

Bibtex

Download Citations
{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(2): 118-128

References

List( Publishing order | Descend order by publishing year | Descend order by cited within ) Chart analysis

References

{{article.reference}}

Funding

RIGHTS & PERMISSIONS

{{article.copyrightStatement_en}}
{{article.copyrightLicense_en}}
PDF(1048 KB)

Accesses

Citation

Detail
Sections
Recommended

/

〈 〉