The Research on the Mediating Pathway of Internal Branding to Improve Brand Performance for Employees in Social Organizations:Based on the Empirical Analysis of Chinese Nonprofit Employees' Questionnaire Survey

ZHANG Ran

Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (11) : 95-107.

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Journal of Central University of Finance & Economics ›› 2021, Vol. 0 ›› Issue (11) : 95-107.

The Research on the Mediating Pathway of Internal Branding to Improve Brand Performance for Employees in Social Organizations:Based on the Empirical Analysis of Chinese Nonprofit Employees' Questionnaire Survey

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2021, 0(11): 95-107

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