互动情境下服务型企业提升品牌资产的路径研究——顾客参与价值共创的中介作用和自我效能感的调节作用

Journal of Central University of Finance & Economics ›› 2020, Vol. 0 ›› Issue (9) : 107-119.

Journal of Central University of Finance & Economics ›› 2020, Vol. 0 ›› Issue (9) : 107-119.

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