Study on the Influence of Ingredient Co-branding Closeness on Joint Post Main Brand Evaluation

WANG Xiao-zhen, ZHENG Ying, SHI Jia-rong, YANG Shuan-lin

Journal of Central University of Finance & Economics ›› 2019, Vol. 0 ›› Issue (4) : 118-128.

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PDF(1129 KB)
Journal of Central University of Finance & Economics ›› 2019, Vol. 0 ›› Issue (4) : 118-128.

Study on the Influence of Ingredient Co-branding Closeness on Joint Post Main Brand Evaluation

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2019, 0(4): 118-128

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