Research on the Formation Mechanism of Regional Stereotypes from the Perspective of Social Cognition Theory: Date Analysis Based on the Depth Interview and Grounded Theory

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Journal of Central University of Finance & Economics ›› 2019, Vol. 0 ›› Issue (1) : 118-128.

SUN Guo-hui, LIANG Yuan, LI Ji-peng, LU Meng-yu

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Abstract

Negative Regional stereotypes can affect the normal communication of people, money and goods between regions, and even affect the coordinated development between regions. Previous literatures has found that regional cognitive resources are the main factors influencing the formation of regional stereotypes, but few have explored the important role of regional cognitive environment in the formation of regional stereotypes. Based on social cognitive theory, the authors construct the regional stereotype model under the combined influence of regional cognitive resources and regional cognitive environment recofirmation, to explore the relationship in the formation of stereotypes among the cognitive resources, cognitive representation and cognitive environment reconfirmation, through the in-depth interview with 229 respondents and grounded theory analysis of the 24 954 statements. The study find that the regional cognitive resources only affect cognitive representation forms, which only is the early expression form of regional stereotypes due to the lack of content stability and fixed orientation. Regional stereotypes can only be formed when the cognitive environment is reconfirmed through social learning and social reinforcement. The result shows that improving regional cognitive resources may not be the only and the most important way to eliminate regional stereotypes. Creating a good cognitive environment, reinforcement of the cognitive environment throng social learning and social reinforcement is also an important way.

Key words

Regional stereotype / Cognitive resource / Social learning / Social enforcement / Reconfirmation from cognitive enviroment

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SUN Guo-hui, LIANG Yuan, LI Ji-peng, LU Meng-yu. Research on the Formation Mechanism of Regional Stereotypes from the Perspective of Social Cognition Theory: Date Analysis Based on the Depth Interview and Grounded Theory[J]. Journal of Central University of Finance & Economics, 2019, 0(1): 118-128

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