Research on the Influence of Product Differentiation Competition on Supply Chain Cooperative Advertising

SHANG Yu-xin, SUN Yue-yao

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (12) : 108-118.

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PDF(2169 KB)
Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (12) : 108-118.

Research on the Influence of Product Differentiation Competition on Supply Chain Cooperative Advertising

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2018, 0(12): 108-118

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