Research on Influence Mechanism of Time-honored Brand Authenticity on Intentions of Word-of-mouth

XU Wei, FENG Lin-yan

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 93-101.

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Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 93-101.

Research on Influence Mechanism of Time-honored Brand Authenticity on Intentions of Word-of-mouth

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2018, 0(1): 93-101

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