赛事赞助商品牌危机归因对赛事品牌评价的影响研究——品牌关系承诺的调节作用

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 102-109.

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 102-109.

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