Study on the Impact of Sport-event Sponsor Brand Crisis Attribution on Sport-event Brand Evaluation:Moderating Role of Brand Relationship Commitments

ZHANG Yong-tao, WANG Hong

Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 102-109.

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Journal of Central University of Finance & Economics ›› 2018, Vol. 0 ›› Issue (1) : 102-109.

Study on the Impact of Sport-event Sponsor Brand Crisis Attribution on Sport-event Brand Evaluation:Moderating Role of Brand Relationship Commitments

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2018, 0(1): 102-109

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