公司品牌形象对消费者购买意向的作用路径研究——基于中国跨国公司的实证分析

Journal of Central University of Finance & Economics ›› 2017, Vol. 0 ›› Issue (8) : 91-99.

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PDF(445 KB)
Journal of Central University of Finance & Economics ›› 2017, Vol. 0 ›› Issue (8) : 91-99.

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