Research on Comprehensive Brand Effect from a Consumer Perspective:Data from Automobile Brands

YANG Yi-weng, SUN Guo-hui, JI Xue-hong

Journal of Central University of Finance & Economics ›› 2015, Vol. 0 ›› Issue (11) : 105-112.

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Journal of Central University of Finance & Economics ›› 2015, Vol. 0 ›› Issue (11) : 105-112.

Research on Comprehensive Brand Effect from a Consumer Perspective:Data from Automobile Brands

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2015, 0(11): 105-112

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