Empirical Study on Brand Ranking Based on the Multiple Attribute Decision Making Theory:Taking Chinese Woman Clothing Industry Top 20 Brand Rankings as an Example

ZHOU Yun, ZHU Ming-xia, HE Ji-wei

Journal of Central University of Finance & Economics ›› 2015, Vol. 0 ›› Issue (09) : 85-96.

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Journal of Central University of Finance & Economics ›› 2015, Vol. 0 ›› Issue (09) : 85-96.

Empirical Study on Brand Ranking Based on the Multiple Attribute Decision Making Theory:Taking Chinese Woman Clothing Industry Top 20 Brand Rankings as an Example

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2015, 0(09): 85-96

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