Marketing and IPO Underpricing: Evidence from China's Securities Market

LIN Zhu-ying

Journal of Central University of Finance & Economics ›› 2013, Vol. 1 ›› Issue (11) : 34.

Journal of Central University of Finance & Economics ›› 2013, Vol. 1 ›› Issue (11) : 34.

Marketing and IPO Underpricing: Evidence from China's Securities Market

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Abstract

This paper studies the relationship between marketing and IPO underpricing effect. I take 252 companies as examples, which are listed on the Shanghai Stock Exchange and Shenzhen Stock Exchange from 2006 to 2008. There is a positive relationship between marketing and IPO underpricing effect. Marketing helps public investors learn more precise information about the company, improve the company’s reputation, and consequently promote the stock price to rose; ultimately, result in the IPO underpricing effect.

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Marketing / IPO Underpricing

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LIN Zhu-ying. Marketing and IPO Underpricing: Evidence from China's Securities Market[J]. Journal of Central University of Finance & Economics, 2013, 1(11): 34

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